Hooper's Hooch (often simply referred to as Hooch) is an alcopop that was most popular during the mid-1990s. The name Hoopers refers to William Hooper, inventor of the hot water bottle and manufacturer of lemonade in the 1840s whose trademark was owned by Burton-on-Trent-based brewer Bass. Launched in Britain in 1995 by Bass as an alcoholic lemonade, it was initially very popular leading to the development of orange- and blackcurrant-flavoured versions.
At its peak 2.5 million bottles of Hooper's Hooch were sold each week in Britain, and it was the market leader for alcopops with up to 70% of the market. However, alcopops became less popular, and the drink was discontinued in the UK in 2003. The drink is still sold in the US by United States Beverage in Hard Lemonade, Hard Orange, Hard Berry and ICE (citrus) flavours.
Hooper's Hooch is mostly notable for being the first alcopop. Its success began an industry-wide trend of incorporating lighter, less calorific drinks with alcohol equal to the amount found in a standard beer or glass of wine. As a result products such as Bacardi Breezer and Mike's Hard Lemonade are standard drinks in most pubs and bars today.
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